FORD

This Ford F-Series truck commercial was an interesting take on the documentary spot format. Directed by Ondi Timoner (DIG!), and produced by Nonfiction Films for JWT, it follows the lives of Ford trucks and those who use them at the northernmost oilfield in the US - Prudhoe Bay, Alaska. Ford runs an experimental proving ground program there, putting the trucks to work in "this harsh environment".

 

Philip Owens edits for film-makers and brands worldwide.